our Projects

We works with brands, cultural organisations, and institutions that treat design as more than aesthetics - partners who bring genuine problems worth investigating.

Xôm Southeast Asia Social Dining, Australia

Xôm

Brand Strategy Brand Identity Typography

Read project

A brand identity built on the logic of quán nhậu - the Southeast Asian ritual of communal gathering where staying is the point. The system translates this vernacular social practice into a coherent visual language: a third place, beyond home and work, where shared plates and open seating define the experience.

Xôm Southeast Asia Social Dining, Australia

Xôm

Brand Strategy Brand Identity Typography

Xôm Southeast Asia Social Dining, Australia

Xôm

Brand Strategy Brand Identity Typography

Phở Nguyễn, Australia

Phở Nguyễn

Brand Strategy Brand Identity Motion Campaign

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A comprehensive visual identity project for a Vietnamese culinary establishment, this engagement examined the intersection of gastronomic culture, typographic heritage, and contemporary brand strategy.

Phở Nguyễn, Australia

Phở Nguyễn

Brand Strategy Brand Identity Motion Campaign

Phở Nguyễn, Australia

Phở Nguyễn

Brand Strategy Brand Identity Motion Campaign

Xôm Southeast Asia Social dINING, Australia

Xôm website

UIUX

The Xôm identity translated into a digital experience - where interaction design and spatial layout sustain the warmth of a neighbourhood gathering space across screens.

Xôm Southeast Asia Social dINING, Australia

Xôm website

UIUX

Xôm Southeast Asia Social dINING, Australia

Xôm website

UIUX

OG Rolls, Australia

OG Rolls

Brand Identity Packaging

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An applied research investigation into the construction of brand identity for an artisan bakery, this project examined how visual communication systems - encompassing logotype, typographic hierarchy, colour palette, spatial applications, and brand language - collectively produce a coherent and legible commercial persona.

OG Rolls, Australia

OG Rolls

Brand Identity Packaging

OG Rolls, Australia

OG Rolls

Brand Identity Packaging

Madame Mai, Australia

Madame Mai

Mascot

Read project

An investigation into mascot design as a vehicle for narrative identity, this project explored how anthropomorphic characterisation can function as a strategic communication tool, embedding brand values within a memorable and culturally resonant visual persona.

Madame Mai, Australia

Madame Mai

Mascot

Madame Mai, Australia

Madame Mai

Mascot

Gia Dinh People's Hospital, Vietnam

Gia Dinh People's Hospital

Wayfindings system

Spatial communication for a high-traffic clinical environment. Visual hierarchy and signage sequencing designed to reduce cognitive load where clarity is a functional necessity.

Gia Dinh People's Hospital, Vietnam

Gia Dinh People's Hospital

Wayfindings system

Gia Dinh People's Hospital, Vietnam

Gia Dinh People's Hospital

Wayfindings system

Rice n Roll, Australia

Rice n Roll

Branding

Saigon street food heritage rendered into a contemporary brand system - bold, economic, and culturally specific. The difference between referencing a culture and belonging to it.

Rice n Roll, Australia

Rice n Roll

Branding

Rice n Roll, Australia

Rice n Roll

Branding

Bring us a question worth investigating. Let's connect

vlucdlab@gmail.com

Behance

Instagram

Facebook

Bring us a question worth investigating. Let's connect

vlucdlab@gmail.com

Behance

Instagram

Facebook

Bring us a question worth investigating. Let's connect

vlucdlab@gmail.com

Behance

Instagram

Facebook