Xôm Website

(Xôm, Australia)

Website

Xôm Branding

Xom Southeast Asia Social Dining

Brand Strategy / Brand Identity

Xôm Typography

Xom Southeast Asia Social Dining

Typography

Xôm Grand Opening

Xom Southeast Asia Social Dining

Marketing campaign

Pho Nguyen Branding

Pho Nguyen

Brand Strategy / Brand Identity

Pho Ever Home

Pho Nguyen

TVC

4ways Packaging

4 ways

Packaging

Madame Mai mascot

Madame Mai

Mascot

Og Rolls Branding

Og Rolls Bakery

Brand Identity

Rice n Roll Branding

Rice n Roll

Brand Identity

Gia Dinh People's Hospital Wayfindings

Gia Dinh People's Hospital

Wayfindings

Banh mi 89 Branding

Banh mi 89

Brand Identity

DCGR event

DCGR

Events

Rice n Roll Branding

Rice n Roll

Brand Identity

Xélicious

Brand Identity

Design is a way of investigating the world.

introduction

VCD Lab is a practice-based research laboratory working across visual communication, culture, and identity. We combine academic inquiry with design practice to examine complex contexts and turn knowledge into meaningful systems, experiences, and forms.

Projects

Every project is an investigation.Through research, strategy, and design, we transform complex ideas into meaningful identities, experiences, and systems.

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Xôm Southeast Asia Social Dining, Australia

Xôm

Brand Strategy Brand Identity Typography

Read project

A brand identity built on the logic of quán nhậu - the Southeast Asian ritual of communal gathering where staying is the point. The system translates this vernacular social practice into a coherent visual language: a third place, beyond home and work, where shared plates and open seating define the experience.

Xôm Southeast Asia Social Dining, Australia

Xôm

Brand Strategy Brand Identity Typography

Xôm Southeast Asia Social Dining, Australia

Xôm

Brand Strategy Brand Identity Typography

Phở Nguyễn, Australia

Phở Nguyễn

Brand Strategy Brand Identity Motion Campaign

Read project

A comprehensive visual identity project for a Vietnamese culinary establishment, this engagement examined the intersection of gastronomic culture, typographic heritage, and contemporary brand strategy.

Phở Nguyễn, Australia

Phở Nguyễn

Brand Strategy Brand Identity Motion Campaign

Phở Nguyễn, Australia

Phở Nguyễn

Brand Strategy Brand Identity Motion Campaign

OG Rolls, Australia

OG Rolls

Brand Identity Packaging

Read project

An applied research investigation into the construction of brand identity for an artisan bakery, this project examined how visual communication systems - encompassing logotype, typographic hierarchy, colour palette, spatial applications, and brand language - collectively produce a coherent and legible commercial persona.

OG Rolls, Australia

OG Rolls

Brand Identity Packaging

OG Rolls, Australia

OG Rolls

Brand Identity Packaging

View all projects

OUR Partners

We works with brands, cultural organisations, and institutions that treat design as more than aesthetics - partners who bring genuine problems worth investigating.

Expertise

We operates at the intersection of design and research. From brand identity and visual systems to cultural communication, every engagement is grounded in inquiry - beginning with context, ending with meaning.

BRAND STRATEGY

BRAND IDENTITY

PACKAGING

WEBSITE

MARKETING CAMPAIGN

Tap to explore

You found our playground!!

Bring us a question worth investigating. Let's connect

vlucdlab@gmail.com

Behance

Instagram

Facebook

Bring us a question worth investigating. Let's connect

vlucdlab@gmail.com

Behance

Instagram

Facebook

Bring us a question worth investigating. Let's connect

vlucdlab@gmail.com